The 13 Values That Define My Work

Five out of seven days, I’m at the office with my coworkers more than I’m at home with my wife and three sons.

That’s why we put so much emphasis on hiring for both talent and culture fit.

Everything we do is collaborative and creative work requires trust, and if you can help it, you need to enjoy and respect the people you work alongside.

Our team culture can be defined by these 13 values:

✅ Skip the Shortcuts
There’s no replacement for hard work. Skipping the shortcuts means you do things the right way, whether someone is watching or not.

✅ Prepare to Adapt
A few other ways of saying this: embrace change, look for the pivot, don’t get caught flat-footed, the only constant is change – you’ve heard them all.

✅ Set Goals & Measure Them
Individual and corporate goals move you forward, inch by inch; measuring those goals moves you forward, yard by yard. Measurable goals are written down, given steps to complete, and shared with others for accountability.

✅ Lead by Example
Actions matter more than words 100% of the time, and it’s our actions that create our principles. Leading by example is the long-game; it’s the daily grind of striving to be the best version of yourself, regardless of the challenges you face.

✅ Be Coachable
Let’s be honest – no one wants to work with someone who already knows everything – or thinks they do. Being coachable allows real growth and gives you the foundation and respect to coach others. All good coaches and leaders were first led by someone else.

✅ Be You
Your personal values determine how you’ll act in the best and worst situations. They are your authentic self.

✅ Work Passionately
What matters most is doing work that energizes, engages, and inspires you. Life is too short to do work you’re not passionate about.

✅ Maintain Integrity
Doing what’s right is as much for you as it is for others – it builds character and makes you proud of who you are. Doing what’s right respects the intelligence of those around you, empowers others to do what’s right, and breaks down walls.

✅ Be Bold
Find your lane, master your craft, and boldly lead in that area.

✅ Own It
Failing to own and take your role seriously stalls progress, disrupts unity, and unfairly burdens your team as they pick up the slack.

✅ Offer Grace & Show Humility
Showing respect for those around you creates inclusion, which creates a team that fights for each other and allows you to experience shared successes.

✅ Work as a Team
There’s a big difference in working beside each other, working with each other, and working for each other. The goal of every great team is to work for each other.

✅ Be Aware
Awareness is what ultimately unites us. It’s what allows us to see into the lives of others and discover their strengths and needs.